{"id":825,"date":"2019-06-25T11:02:32","date_gmt":"2019-06-25T09:02:32","guid":{"rendered":"http:\/\/malvega.arthur-agentur.de\/2019\/06\/25\/we-did-it-again-malvega-realisiert-den-relaunch-der-packungen-von-conrad-schulte-feingebaeck\/"},"modified":"2019-09-25T10:10:13","modified_gmt":"2019-09-25T08:10:13","slug":"we-did-it-again-malvega-realisiert-den-relaunch-der-packungen-von-conrad-schulte-feingebaeck","status":"publish","type":"post","link":"https:\/\/malvega.de\/en\/2019\/06\/25\/we-did-it-again-malvega-realisiert-den-relaunch-der-packungen-von-conrad-schulte-feingebaeck\/","title":{"rendered":"We\u2019ve done it again! Malvega redesigns the packaging for Schulte Feingeb\u00e4ck"},"content":{"rendered":"<p>For the whole Malvega team, it is a great honour to be asked to take traditional companies and big-name brands in new directions. Despite tradition, we like to breathe new life, energy and modernity into the design of a brand. That is just what we have done for Schulte Feingeb\u00e4ck \u2013 new imagery, a new design, and a more contemporary, fresh, appealing and modern look! A special instinct is required when reorientating a packaging design so that it promotes a certain lifestyle to the customer. That is what made this a particularly exciting and outstanding task for everyone involved in the conception, design, photography, illustration and production implementation stages. As you would expect, Malvega successfully mastered this challenge.<\/p>\n<p>The new packaging designs were very well received at the ISM trade fair in January. The first new-look packs of Schulte Feingeb\u00e4ck goodies are on shelves and in shopping bags right now. Grab a pack today!<\/p>\n<p>Committed to the handcrafting tradition: Schulte Feingeb\u00e4ck, a confectionery company based in Rietberg-Mastholte, has produced high-quality, traditional pastries for over 130 years. Ready for the future!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/malvega.de\/wp-content\/uploads\/2019\/07\/verpackungsdesign-malvega-schulte-feingeb\u00e4ck.jpg\" alt=\"\" width=\"800\" height=\"492\" class=\"alignnone size-full wp-image-497\" srcset=\"https:\/\/malvega.de\/wp-content\/uploads\/2019\/07\/verpackungsdesign-malvega-schulte-feingeb\u00e4ck.jpg 800w, https:\/\/malvega.de\/wp-content\/uploads\/2019\/07\/verpackungsdesign-malvega-schulte-feingeb\u00e4ck-300x185.jpg 300w, https:\/\/malvega.de\/wp-content\/uploads\/2019\/07\/verpackungsdesign-malvega-schulte-feingeb\u00e4ck-768x472.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/malvega.de\/wp-content\/uploads\/2019\/07\/verpackungsdesign-malvega-kaffee-kr\u00e4nze-von-schulte-feingeb\u00e4ck.jpg\" alt=\"\" width=\"800\" height=\"492\" class=\"alignnone size-full wp-image-496\" srcset=\"https:\/\/malvega.de\/wp-content\/uploads\/2019\/07\/verpackungsdesign-malvega-kaffee-kr\u00e4nze-von-schulte-feingeb\u00e4ck.jpg 800w, https:\/\/malvega.de\/wp-content\/uploads\/2019\/07\/verpackungsdesign-malvega-kaffee-kr\u00e4nze-von-schulte-feingeb\u00e4ck-300x185.jpg 300w, https:\/\/malvega.de\/wp-content\/uploads\/2019\/07\/verpackungsdesign-malvega-kaffee-kr\u00e4nze-von-schulte-feingeb\u00e4ck-768x472.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the whole Malvega team, it is a great honour to be asked to take traditional companies and big-name brands in new directions. Despite tradition, we like to breathe new life, energy and modernity into the design of a brand. That is just what we have done for Schulte Feingeb\u00e4ck \u2013 new imagery, a new design, and a more contemporary, fresh, appealing and modern look! A special instinct is required when reorientating a packaging design so that it promotes a certain lifestyle to the customer. That is what made this a particularly exciting and outstanding task for everyone involved in the conception, design, photography, illustration <a class=\"system-more\" href=\"https:\/\/malvega.de\/en\/2019\/06\/25\/we-did-it-again-malvega-realisiert-den-relaunch-der-packungen-von-conrad-schulte-feingebaeck\/\">[mehr]<\/a><\/p>\n","protected":false},"author":1,"featured_media":775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/malvega.de\/en\/wp-json\/wp\/v2\/posts\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malvega.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malvega.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malvega.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malvega.de\/en\/wp-json\/wp\/v2\/comments?post=825"}],"version-history":[{"count":1,"href":"https:\/\/malvega.de\/en\/wp-json\/wp\/v2\/posts\/825\/revisions"}],"predecessor-version":[{"id":826,"href":"https:\/\/malvega.de\/en\/wp-json\/wp\/v2\/posts\/825\/revisions\/826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malvega.de\/en\/wp-json\/wp\/v2\/media\/775"}],"wp:attachment":[{"href":"https:\/\/malvega.de\/en\/wp-json\/wp\/v2\/media?parent=825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malvega.de\/en\/wp-json\/wp\/v2\/categories?post=825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malvega.de\/en\/wp-json\/wp\/v2\/tags?post=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}